Bright Sparks’ Guide to Road Safety Launched

A GROWN-UP’S guide to the benefits of high-visibility clothing for young people has been launched in a bid to promote road safety.

Be Bright, Be Seen! – produced by, is a comprehensive guide to the benefits of ensuring children are visible while travelling to and from school.

The guide, which is packed with advice and information, also includes ideas for schools and parents to encourage youngsters to understand the importance of being visible when out walking and cycling.

Carolyn Budding, Director at, said: “This guide gives parents and teachers information and advice about ensuring the safety of children by increasing their visibility.

“When the nights draw in, the issue of children’s visibility when walking to and from school is much more obvious, but it is important that youngsters are visible during bright daylight too.

“Government advice urges youngsters to be wearing fluorescent items which make them easy to spot during the day and retro-reflective materials which will reflect the glow from headlights, making them much easier to see at night.

“Children make around 380 journeys to and from school each year, and while as parents, we may encourage them to walk or cycle, we need to ensure that they are safe and visible to other road users.

“High-visibility clothing and accessories can also be life-saving at other times, such as when children are walking to shops, parks or cycling to a friend’s house.”

The Be Bright, Be Seen! guide is available to download now at


October 2013